The Goal

• A soft launch for a new mobile app product for Flutterwave.
• The aim of the campaign is to get 300 users to sign up to use and test the product, and provide feedback.
• In exchange, they receive weekly prizes determined by a leaderboard measuring various tasks they have to complete.

The Results

• 300 users signed up within 14 minutes of the launch of the campaign.
• 483 Transactions were made.
• 51 Country-to-Country Corridors were used.
• $30 000 Dollars were sent.
• 20 issues were fixed with the launch of 2 new software updates.

The Deliverables

Emotive video to create awareness for the product.

Informative video to introduce the app features.

Product launch – animated and interactive presentation (EPUB)

A series of 2 teasers and 9 mailers.

An online live leaderboard, which was also used for the onboarding of users.